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5 stories by "Dounia Benabdallah"

How to know if your digital ads are working by Dounia Benabdallah

The metrics you should be using to accurately determine your digital advertising performance

SOURCE: Broadway News Subscription at 7:00am on May 8, 2026[SHARE]

Who's who on your advertising team: digital advertising coordinator by Dounia Benabdallah

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

SOURCE: Broadway News Subscription at 7:30am on January 16, 2026[SHARE]

Digital ads just got more expensive " here's how to keep selling tickets by Dounia Benabdallah

A breakdown of digital advertising cost structure, why its increased and what to do about it

SOURCE: Broadway News Subscription at 7:30am on September 12, 2025[SHARE]

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 7:30am on June 27, 2025[SHARE]

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 8:30am on November 15, 2024[SHARE]
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