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77 stories by "Brian Steinberg"

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase by Brian Steinberg

Walt Disney is likely to gain more traction on Madison Avenue. With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its …

SOURCE: Variety at 9:51am on December 15, 2017[SHARE]

As Disney Catches Fox, What's Next for Comcast? by Brian Steinberg

Comcast chairman Brian Roberts turned heads in 2004, when his cable company launched an unsolicited $54 billion bid for the Walt Disney Co. Today,  Roberts no doubt had mixed feelings wat…

SOURCE: Variety at 3:20pm on December 14, 2017[SHARE]

Fox's Regional Sports Outlets Could Serve as Balm for Disney's ESPN by Brian Steinberg

Disney’s $52.4 billion stock deal to acquire a good chunk of 21st Century Fox will give the backer of Disneyland new heft around the globe, including places like Europe and India. But …

SOURCE: Variety at 2:01pm on December 14, 2017[SHARE]

Disney-Fox Aftermath: A Roaring Mouse Could Force Rivals to Get Bigger by Brian Steinberg

It’s not a small world, after all. The Walt Disney Company, stocked to the gills with ESPN, the ABC television network, the Pixar studio, and the Marvel superhero franchise, was alread…

SOURCE: Variety at 11:27am on December 14, 2017[SHARE]

Disney to Buy 21st Century Fox Assets for $52.4 Billion in Historic Hollywood Merger by Brian Steinberg

The Walt Disney Co. has set a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire. The deal between Disney …

SOURCE: Variety at 7:04am on December 14, 2017[SHARE]

Shares of 21st Century Fox Rise on Latest Report of Possible Disney Buy by Brian Steinberg

Shares of 21st Century Fox rose moderately in early trading Tuesday after CNBC added new fuel to speculation that the Murdoch-controlled company would sell a significant chunk of its assets …

SOURCE: Variety at 11:02am on December 5, 2017[SHARE]

Disney Is Back in the Hunt for Parts of 21st Century Fox by Brian Steinberg

Walt Disney and 21st Century Fox have re-started more serious discussions that could result in the owner of ABC and ESPN picking up pieces of the empire controlled by the Murdoch family, acc…

SOURCE: Variety at 2:10pm on December 2, 2017[SHARE]

Fox Enlists iHeartMedia to Boost Musical Competition 'The Four' by Brian Steinberg

Fox Broadcasting, which enjoyed one of its most successful periods when it aired “American Idol,” said it would make a new foray into the music-competition genre by launchingR…

SOURCE: Variety at 12:00pm on October 17, 2017[SHARE]

Disney, Altice Strike New Carriage Deal by Brian Steinberg

Walt Disney Company and Altice said they had come to new terms on a carriage deal that will keep ESPN, ABC and Disney Channel, among other networks available to thousands of households in th…

SOURCE: Variety at 5:03pm on October 5, 2017[SHARE]

Disney CEO Bob Iger Decries Las Vegas Shooting: 'A Huge Crisis for Our Country' by Brian Steinberg

Walt Disney CEO Bob Iger spoke out forcefully about the recent mass shooting in Las Vegas, calling the violence a “human tragedy of huge proportion” and noting the incident is in…

SOURCE: Variety at 5:18pm on October 3, 2017[SHARE]

Disney Says Carriage Talks With Altice Could Reach Impasse by Brian Steinberg

Disney and the cable company once known as Cablevision are at it again. The two companies, whose fractious carriage negotiations in 2010 resulted in viewers in New York and Connecticut missi…

SOURCE: Variety at 7:00pm on September 22, 2017[SHARE]

Disney's Split With Jake Paul Spotlights Challenge for Social-Media Sensations by Brian Steinberg

Actor and vlogger Jake Paul had a good thing going: a burgeoning audience for his antics on social media and a group of die-hard fans who enjoyed his presence on the kooky Disney Channel pro…

SOURCE: Variety at 3:10pm on July 23, 2017[SHARE]

Disney Hopes 'Duck Tales' Will Quack for a New Generation by Brian Steinberg

Huey, Dewey and Louie have always had things pretty good. They are, after all, Disney characters. But they've never had it quite like this. When "Duck Tales," the long running syndicated adv…

SOURCE: Variety at 9:45am on July 17, 2017[SHARE]

Cable-News Scrambles to Cover Ariana Grande Concert Tragedy by Brian Steinberg

MSNBC and Fox News Channel shook up their primetime schedules in the wake of a tragic explosion outside Manchester Arena during an Ariana Grande concert in the United Kingdom Monday that is …

SOURCE: Variety at 10:49pm on May 22, 2017[SHARE]

NBCUniversal, Broadway Video Will Partner to Make Comedy Content for Advertisers by Brian Steinberg

Broadway Video is best known for its many famous productions: “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” “Late Night With Seth Meyers̶…

SOURCE: Variety at 9:30am on April 27, 2017[SHARE]

NPR Sets Launch of 'Up First' Morning Podcast by Brian Steinberg

NPR has a new “Morning Edition” at the ready. Starting Wednesday, April 5th, the public broadcaster will release “Up First,” a ten-minute daily news podcast culled…

SOURCE: Variety at 12:00pm on April 3, 2017[SHARE]

'Empire' Building: Pepsi Returns In and Around Fox's Musical Drama by Brian Steinberg

After inserting itself into the plot of one of TV’s most-watched dramas in 2015, Pepsi hopes to rule Fox’s “Empire” anew. The popular beverage maker raised eyebrows w…

SOURCE: Variety at 9:30am on March 16, 2017[SHARE]

Nickelodeon Rouses SpongeBob, Green Slime, 'Lip Sync Battle' and Gwen Stefani to Lure Upfront Dollars by Brian Steinberg

TV's annual upfront sales season isn't child's play to the executives who run Nickelodeon. The kids-focused media unit, the largest division of parent Viacom, moves into the TV industry's ad…

SOURCE: Variety at 5:00pm on March 2, 2017[SHARE]

As 'Kids' Upfront' Kicks Off, Disney Woos Madison Avenue by Brian Steinberg

Disney is hoping to find new reason for Sofia the First and K.C. Cooper to smile: The company anticipates healthy demand for advertising as the TV industry ushers in the earliest part of the…

SOURCE: Variety at 9:00am on February 28, 2017[SHARE]

Disney Sets New Ad-Sales Structure for ABC, Freeform, Disney Channels by Brian Steinberg

Disney said it would revamp the way it sells ABC, Freeform and its Disney entertainment cable networks to advertisers, in the hopes of getting more sponsors to purchase ad time across many o…

SOURCE: Variety at 2:30pm on February 8, 2017[SHARE]

Paramount, Disney, Universal Expected to Launch Super Bowl Movie Ads by Brian Steinberg

Hollywood is getting ready to tackle the Super Bowl as hard as longstanding sponsors like PepsiCo and Anheuser-Busch InBev. Disney’s studios, NBCUniversal’s Universal and V…

SOURCE: Variety at 3:06pm on January 31, 2017[SHARE]

Disney Mulls Ad Sales Overhaul for ABC, Freeform, Disney Channels (EXCLUSIVE) by Brian Steinberg

Disney is considering a revamp of how it sells some of its most popular outlets to Madison Avenue. Under one plan being discussed, the company would place a single executive in charge of adv…

SOURCE: Variety at 10:40am on January 25, 2017[SHARE]

Disney Says 'Doc McStuffins' Will Return for Fifth Season by Brian Steinberg

Fans of Doc McStuffins, the extremely popular animated African-American girl who fixes broken toys on the Disney Junior cable network, can breathe a sigh of relief. Her series has been renew…

SOURCE: Variety at 11:00am on November 16, 2016[SHARE]

Questlove Joins Board of New York Public Radio by Brian Steinberg

New York Public Radio, the backer of two New York public-radio stations as well as podcasts featuring hosts such as Alec Baldwin and Jessica Williams, said it added drummer and “Tonigh…

SOURCE: Variety at 2:34pm on June 30, 2016[SHARE]

Disney To Unveil New 'Frozen' Tale, 'Northern Lights' Via Books, Video Shorts by Brian Steinberg

Disney wants to try to keep “Frozen” at full boil. The company said it would launch a new adventure featuring Anna, Elsa, Olaf, Kristoff and the rest of the characters from its h…

SOURCE: Variety at 11:44am on June 21, 2016[SHARE]
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