Mesmerizing… riveting… crazy (in a good way!)… colorful… these were some of the words that fans used on social media to describe iHeartRadio's ALTer Ego festival at the Kia Forum in January. Patrick Dierson, who oversaw the design of the event's rig might be more prone to select different adjectives " something along the lines of "adaptable," "flexible" and… Read More »Patrick Dierson'…
