From Broadway to blockbuster: How Universal built a multimillion-dollar 'Wicked' empire
LOS ANGELES " Back in 2024, Universal conjured a pink and green tornado that swept pop culture. From themed drinks at Starbucks and dolls of Elphaba and Glinda, to joint appearances by stars Cynthia Erivo and Ariana Grande at the Olympics and throughout a heavily publicized press tour, "Wicked" was everywhere. As the conclusion of the two-part film franchise heads to theaters at the end of the ...