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GLP Brings Emotion to Mercedes-Benz's Brand Universe at IAA Mobility 2025

by Griffin Rodgers

At this year's IAA Mobility, Mercedes-Benz showcased its brand universe at the Residenzhöfe, a museum complex. The team from TLD Planungsgruppe GmbH was responsible for the implementation and lighting design. LED systems from GLP, including the KNV Cube and the new JDC Burst 1, were at the heart of the presentation.

SOURCE: PLSN at 1:01pm on October 30, 2025