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Disney, NBCU, Fox Start to Sell in TV's Accelerating Upfront Market (EXCLUSIVE)

by Brian Steinberg

At least three of the nation's big media companies are writing deals in an upfront ad-sales market that is moving more rapidly than in years past. Disney, NBCUniversal and Fox have all begun to sell advance advertising commitments as part of TV's annual upfront market, according to five people familiar with the pace of negotiations. […]

SOURCE: Variety at 2:59pm on June 3, 2021