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A Super Bowl Mega-Cast? It's Under Consideration at Disney

by Brian Steinberg

The Super Bowl is the TV industry's biggest annual event. What if it became several? Walt Disney is considering a Super Bowl "mega-cast" that could create different broadcasts of the gridiron classic tailored to specific types of audiences, says Jimmy Pitaro, the company's chairman of ESPN and sports content, during remarks made Thursday evening. The […]

SOURCE: Variety at 8:10pm on March 18, 2021