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Disney Open to Running More Spanish-Language Ads on English-Language TV (EXCLUSIVE)

by Brian Steinberg

When Verizon wanted to speak to viewers of the recent Oscars broadcast in Spanish, ABC had to change its rules to make it happen. Now the Disney-owned network is willing to do it again. The telecommunications giant aired two commercials in the Oscars featuring people speaking in both English and Spanish. Typically, ABC would require […]

SOURCE: Variety at 10:20am on March 7, 2019